Messa a punto da Accenture, fornisce la possibilitAi?? di acquistare in pochi secondi i ticket dell'evento e crea un percorso personalizzato secondo gli interessi del cliente.

L'Expo Gate in Largo Cairoli a Milano.

L’Expo Gate in Largo Cairoli a Milano.

Nel corso della conferenza stampa dedicata alla messa in vendita dei biglietti dellai??i??esposizione universale, A? stata presentata anche la nuova App di Expo 2015. Chi acquista uno smartphone della Samsung in Italia, da qui in poi se la troverAi?? giAi?? installata. Per tutti gli altri, A? disponibile gratuitamente su Google Play e Apple Store. Messa a punto da Accenture, fornisce la possibilitAi??Ai?? di acquistare in pochi secondi i ticket dell’evento.
Per ora, le funzioni sono piuttosto limitate ma lai??i??obiettivo A? quello di integrarne di nuove man mano che il grande evento acquisirAi?? la sua fisionomia definitiva, in modo da farne una sorta di ‘assistente personale’ da utilizzare per programmare la propria visita al sito espositivo. http://carlsberg.ve-ya.com/best-cannabis-seeds-bank/
PERCORSI INDIVIDUALI E E AGGIORNAMENTI LIVE
Visto che i padiglioni non sono ancora stati allestiti e che il calendario ufficiale degli eventi non A? stato fissato, la funzione piA? comoda A? al momento quella che consente di accedere al servizio di prenotazione dei ticket dai??i??ingresso. In seguito, le opzioni e le possibilitAi?? si moltiplicheranno in almeno quattro direzioni: costruzione di unai??i??agenda personalizzata, creazione di percorsi individuali, ricezione degli aggiornamenti e invio da parte degli espositori di offerte e promozioni. In sostanza, l’app comunicherAi?? in tempo reale quello che sta per succedere sul sito, dove sta per succedere e come arrivarci (per questo A? giAi?? stata predisposta una mappa interattiva). Se poi allai??i??interno dei vari padiglioni ci saranno momenti promozionali in cui le aziende offriranno i propri prodotti in degustazione o a prezzo speciale, il sistema comunicherAi?? allai??i??utente anche quello.
EVITARE LUNGHE FILE AI PADIGLIONI
Ai??Naturalmente nessuno A? tenuto a farsi profilare dallai??i??applicazione, che puA? essere utilizzata anche solo inserendo i dati necessari allai??i??acquisto del biglietto ExpoAi??, ha spiegato ieri Marco Morchio, Managing director di Accenture Strategy e responsabile della Global Partnership dellai??i??azienda di consulenza con lai??i??esposizione universale. Ma A? ovvio che comunicando i propri gusti e le proprie preferenze, si otterranno comunicazioni piA? mirate e in grado di rendere piA? soddisfacente lai??i??esperienza allai??i??interno del sito espositivo. Un obiettivo non secondario A? ridurre attraverso le app quello che probabilmente sarAi?? un male congenito di Expo 2015: la formazione di lunghe code allai??i??esterno dei padiglioni piA? ‘famosi’ o dove sono in corso gli eventi piA? pubblicizzati. Ai??Quello delle code A? un problema in larga parte irrisolvibile allai??i??interno di manifestazioni come questa. Ma piA? riusciremo a personalizzare i percorsi di visita, piA? saremo in grado di tenerlo sotto controlloAi??, ha confermato Piero Galli, direttore generale per la Gestione Eventi di Expo 2015, sottolineando come la app potrebbe rivelarsi un alleato importante.

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16 settembre 2014